How it works
BRAND IDENTITY DESIGN PROCESS
Your branding is who you are as a company.
It’s what and how you want people to feel when they interact with you, your product or service.
Branding is not a light topic, and some larger companies will hire brand-consulting experts to help them through the process. But don’t worry! You don’t need an outrageous budget to build an effective branding strategy from the ground up.
Here are the 3 steps (in a nutshell) to visually start branding your business.
Define your brand strategy
Ask yourself:
Why did we start this business?
What are beliefs and values that are important to us as a company?
What do we do better than anyone else?
Determine your target audience.
Establish your mission statement.
Define how you want to be perceived.
These project briefs will help you outline your strategy.
Create your visual assets
Design your visual identity.
Now that we’ve captured the vision for our creative projects and outlined your expectations in the creative brief, we can start working on your projects;
Logo Design
Color Palette Selection
Typography (fonts) Selection
Iconography
Other visual components
+ Brand Style Guide
(Reference tool that helps maintain consistency in how a brand looks and feels)
Put your branding to work
We now have a feel, a voice and a look established for your business. Yay! Let’s start creating connections with your clients.
Website Design
Social Media Implementation
Advertising
Packaging
And other visual components